A Leading Cosmetics Company in Guangzhou广州某知名化妆品企业
Real-time, transparent omni-channel management: finance and business fully integrated
- Location
- Guangzhou, China
- Industry
- Consumer Goods (Cosmetics)
- Products & Services
- Skincare products
- Website
- www.hanhoo.com
- Partner
- MTC
- Solution
- SAP Business One
Key Highlights
Built an O2O omni-channel and supply chain management platform with real-time data synchronization across all channels and ERP, significantly improving efficiency.
Strengthened factory-level granular management across production, raw materials, work-in-progress, order fulfillment, and inventory, achieving full quality traceability and better coordination across factories, warehouses, and sales.
Who They Are
A renowned skincare brand founded in 2005, operating under its "Naturally Made" brand philosophy, the company has entered a phase of rapid omni-channel growth. It has deployed 7 effective sales channels nationwide, including over 15,000 franchise stores, more than 100 distributors, presence in over 1,850 Watsons stores and 500+ large supermarkets and department stores, along with mature e-commerce, social commerce, and TV shopping channels.
To navigate the complex and dynamic FMCG market environment amid rapid growth, effectively manage seven major sales channels, strengthen process monitoring, improve granular management capabilities, and ensure product quality, the company selected the SAP ERP Consumer Goods industry solution. This enabled standardized management processes, real-time data analytics, and business-finance integration, building a comprehensive supply chain plus omni-channel management IT platform. The deployment of the SAP-based management platform not only established a solid management foundation for future rapid growth but also helps the company deliver higher-quality products to every consumer.
Why They Needed This Upgrade
Implementation Goals
- Build an integrated omni-channel and supply chain management IT platform.
- Support multiple pricing structures, real-time order processing, and multi-dimensional market analysis to accelerate market responsiveness.
- Apply granular management to key business processes and touchpoints, achieving financial-business integration.
Products Deployed
Implementation partner: MTC
What the Client Says
The reason we have maintained 40% sales growth over the past two years is largely due to IT. SAP's back-end capabilities for management, R&D, production, and supplier management, along with its financial and sales data analytics, have played an indirect but significant role in driving our sales performance.
What This Upgrade Delivered
- Deployed flexible sales and pricing strategies, resolving multi-channel complexity in policy formulation, execution, payment collection, settlement tracking, and dedicated budget management.
- Surfaced real-time sales, financial, and operational reports, establishing a multi-dimensional cost and profit analysis framework for each business segment.
- Collected and analyzed online and offline consumer and distributor data in real time, delivering accurate reports for marketing and sales, and enhancing market responsiveness. Results: 40% sales growth, zero order errors, and significant gains in order processing efficiency across 7 channels covering 15,000+ franchise stores, 1,850 Watsons locations, 500+ supermarkets, plus e-commerce, social commerce, and TV shopping.
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