Fengkong Group丰控集团

Fengkong Group Co., Ltd. is a comprehensive investment enterprise engaged in project investment, investment management, investment consulting, and investment operations. Established in December 2009 with a registered capital of RMB 1 billion, the group encompasses three sub-groups — Mazhen Cultural Tourism Group, Xuanliang Group, and Fengshang Group — with 23 subsidiaries in total. Over more than a decade of growth, the group has invested in tourism development, petrochemical retail, real estate, hotel management, building-materials R&D and manufacturing, and energy technology. Its multi-entity, multi-format structure had outgrown legacy management tools — each business segment ran separate financial systems with inconsistent accounting and master data, making consolidated reporting extremely labor-intensive. By deploying SAP Business One across all 23 entities with standardized data interfaces, Fengkong achieved true business-finance integration and seamless connectivity with peripheral systems, empowering better decision-making at the group level. Additionally, China Mazhen — the group's large-scale tourism complex — adopted Reben Cloud for unified store operations, centralized membership management, omni-channel marketing, and a smart-retail operating model.