F&B & Retail · Verified Case

Liaoning Yili

SAP + Reabam connects the new retail front, middle, and back offices to drive private-domain traffic conversion

Real customer case

Chinese name: 辽宁一栗
Location: China – Liaoning
Industry: Retail
Products & Services: Packaged foods, nuts & snacks
Partner: MTC
Solution: SAP Business One; Reabam

60%+Increase in membership stored-value growth rate

80%Improvement in store operational efficiency

<0.5%Gross margin calculation error reduced from 3% to under 0.5%

500Nationwide stores and online mall data consolidated

50%Monthly financial report consolidation time cut by half

① Client Background

Company Profile

Liaoning Yili Technology Co., Ltd., founded in 2018, specializes in Chinese chestnuts, pine nuts, and other premium regional agricultural products across approximately 60 varieties. Its proprietary brand "Yili" currently operates around 20 self-owned stores (with franchised and online channels the platform consolidates about 500 in total) and maintains nearly 2,000 square meters of climate-controlled warehouse space in both production areas and Shenyang, drawing on years of research into active storage technology to preserve fruit freshness. From planting, processing, and packaging to transportation, every step is strictly controlled to minimize supply-chain intermediaries and ensure product quality and taste.

As the market evolved and business grew, Liaoning Yili's legacy ERP system could no longer meet daily operational needs: finance relied on manual bookkeeping, and store ordering along with online-offline operations could not be managed within the system. With SAP + Reabam, Yili connected front-end retail data with back-end financial systems, consolidated all store operations (both online and offline) and ordering onto a single platform, and achieved full business-finance integration. During the 2020 pandemic, Yili used fine-grained data management and big-data analytics to adjust its marketing strategy in real time, achieving counter-trend business growth.

③ Implemented Solution

Systems and Applications in Scope

SAP Business OneReabam

Implementation partner: MTC

Client Feedback

The SAP ERP solution empowers business decision-making through big data and elevates our management capabilities. We are confident that as the software continues to evolve, our partnership will grow even closer, achieving mutual development and a true win-win!

Zou Renliang, Director of Operations, Liaoning Yili Technology Co., Ltd.

④ Project Outcomes

Implementation Outcomes

Standardized processes post-integration, establishing a systematic and scientific operational model that strengthens efficiency and compliance across procurement, production, warehousing, ordering, distribution, and omni-channel sales.
A light-frontend, heavy-backend software and hardware architecture simplifies store-level system maintenance and retail iteration while ensuring management compliance and stability.
Enabled omni-channel management with digital membership cards, connecting online and offline data to help the company build its own private-domain traffic pool.
Diversified marketing campaigns, including flash sales, livestreaming, and stored-value programs, improved member experience and loyalty while boosting store efficiency.
Supported third-party product sales within stores, flexibly balancing the marketing mix and profitability of proprietary products across peak and off-peak seasons with real-time back-office data sync.
Implemented a fine-grained management system with multi-dimensional data visualization, helping managers improve precision and set more accurate KPIs to motivate staff.
Connected front-end and back-end data, enabling dynamic business decisions and agile marketing strategies through big-data consumer demand analysis.
Reduced gross margin calculation error from 3% to under 0.5% after go-live; consolidated data across 500 nationwide stores and online channels; cut monthly report consolidation time by 50%.