PetHolding Innovation宠控创新
From trading to service: SAP ERP consolidates data and powers digital transformation
- Location
- Shenzhen, Guangdong, China
- Industry
- Animal Feed & Pet Food
- Products & Services
- Pet food production and sales
- Website
- www.petholding.com
- Partner
- MTC
- Solution
- SAP Business One on HANA
Key Highlights
Built an efficient business middle platform with SAP at its core, seamlessly integrating multiple systems to create a unified management platform spanning R&D, procurement, warehousing, distributors, consumer marketing, HR, CRM, and financial management.
Standardized procurement and inventory management processes with full financial data transparency, effectively controlling procurement and warehousing costs with clear accounts receivable visibility.
Who They Are
PetHolding Innovation Technology Co., Ltd., founded in 2013, is dedicated to providing high-quality products and services for Chinese pet-owning families, promoting healthy and scientific pet care philosophies. In September 2017, PetHolding received strategic investment from Grass Roots Capital, New Hope Group's consumer-sector venture and innovation investment platform. The company owns the brands "Fish4Dogs," "Jianji," and "Miaodola." PetHolding Innovation leverages global pet industry resources and opportunities to establish deep partnerships with multiple internationally renowned pet brands.
To prepare for future trends, PetHolding chose MTC to build a SAP ERP-based business middle platform, forming an integrated business-finance management system. Through a "three-dimensional integration" IT platform architecture, the company broke down internal and external data silos, built an efficient and accurate enterprise data resource pool, and leveraged data for scientific analysis, laying a solid foundation for PetHolding's digital and intelligent transformation.
Why They Needed This Upgrade
Implementation Goals
- Integrate ERP, WMS, OMS, and CRM, building a business middle platform with SAP at its core to achieve business-finance integration and improve operational efficiency.
- Leverage SAP to advance management-level digitalization and platform capabilities, preparing for future trends in intelligent and mobile operations.
Products Deployed
Implementation partner: MTC
What the Client Says
MTC has a product R&D team with professional IT expertise and senior consultants with best-practice enterprise and industry management experience. They delivered spot-on industry analysis and demonstrated an exceptionally accurate understanding of our requirements.
What This Upgrade Delivered
- Met daily financial management and accounting requirements in compliance with national laws and regulations, with robust internal controls.
- Reduced near-expiry product waste significantly by aligning pet food shelf-life management with sales and procurement plans.
- Leveraged HANA's data processing capabilities to build a data middle platform, automatically pulling data from ERP, WMS, OMS, CRM, and eHR into a central pool for BI analysis and data mining, supporting agile business decision-making.
- Auto-generated procurement plans based on sales forecasts, inventory, and stocking status, with flexible adjustment in response to market shifts, ensuring steady domestic sales growth.
- Raised overall procurement, inventory, and stocking efficiency by 30% and saved RMB 2 million through warehouse and shelf-life management.
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