Consumer Goods & FMCG · Verified Case

PetHolding Innovation

SAP ERP integrates WMS, OMS, CRM and finance data for procurement, inventory and shelf-life management

Real customer case

Chinese name: 宠控创新
Location: Shenzhen, Guangdong, China
Industry: Animal Feed & Pet Food
Products & Services: Pet food production and sales
Website: www.petholding.com
Partner: MTC
Solution: SAP Business One on HANA

30%Gain in overall procurement, inventory and stocking efficiency

RMB 2MSaved through warehouse and shelf-life management

① Client Background

Company Profile

PetHolding Innovation Technology Co., Ltd., founded in 2013, is dedicated to providing high-quality products and services for Chinese pet-owning families, promoting healthy and scientific pet care philosophies. In September 2017, PetHolding received strategic investment from Grass Roots Capital, New Hope Group's consumer-sector venture and innovation investment platform. The company owns its house brands including "Ocean Star," "Jianji," and "Miaodola." PetHolding Innovation uses global pet industry resources and opportunities to establish deep partnerships with multiple internationally renowned pet brands.

PetHolding chose MTC to establish an SAP ERP-based business management and integration platform connecting operational and financial processes. The architecture integrates internal and external data, consolidates enterprise data for analysis, and supports the company’s continuing development of digital management capabilities.

② Business and Management Requirements

Business and Management Requirements

Implementation Goals

Integrate ERP, WMS, OMS, and CRM through an SAP ERP-based business management and integration platform to connect operational and financial processes.
Use SAP HANA analytics and mobile access to support management reporting and day-to-day operations.

③ Implemented Solution

Systems and Applications in Scope

SAP Business One on HANA

Implementation partner: MTC

Client Feedback

MTC has a product R&D team with professional IT expertise and senior consultants with best-practice enterprise and industry management experience. They delivered spot-on industry analysis and demonstrated an exceptionally accurate understanding of our requirements.

Chen Fangming, CIO, PetHolding Innovation Technology Co., Ltd.

④ Project Outcomes

Implementation Outcomes

Established an SAP ERP-based business management and integration platform connecting R&D, procurement, warehousing, distributors, consumer marketing, HR, CRM, and financial management.
Standardized procurement and inventory management processes with full financial data transparency, effectively controlling procurement and warehousing costs with clear accounts receivable visibility.
Met daily financial management and accounting requirements in compliance with national laws and regulations, with robust internal controls.
Reduced near-expiry product waste significantly by aligning pet food shelf-life management with sales and procurement plans.
Used HANA's data processing capabilities to build a data middle platform, automatically pulling data from ERP, WMS, OMS, CRM, and eHR into a central pool for BI analysis and data mining, supporting agile business decision-making.
Auto-generated procurement plans based on sales forecasts, inventory, and stocking status, with flexible adjustment in response to market shifts, ensuring steady domestic sales growth.
Raised overall procurement, inventory, and stocking efficiency by 30% and saved RMB 2 million through warehouse and shelf-life management.
Meets China local tax and fiscal compliance and accounting requirements, with business-finance data drill-through and transparent receivables