Kowloon Dairy
One-click full traceability and 2,000+ B2B distributors on SAP. Agile decisions powered by real-time data.
- Chinese name
- 维记牛奶
- Location
- China – Guangzhou & Hong Kong
- Industry
- Consumer Goods (Dairy / Agriculture)
- Products & Services
- Farming, dairy processing, distribution & retail
- Website
- www.kowloondairy.com
- Partner
- MTC
- Solution
- SAP Business One on HANA; Reabam
Company Profile
As an iconic Hong Kong dairy brand, Kowloon Dairy has served customers with premium, delicious milk and dairy products since its founding in 1940, building a history spanning over eight decades. The company is a modern dairy enterprise integrating farming, R&D, production, sales, and cold-chain logistics. Equipped with multiple automated European and American dairy production lines and packaging systems, a rigorous quality management and traceability framework, precise production processes, and a professional management and technical team, Kowloon Dairy earned the distinction of being the dairy supplier for both the Beijing Olympics and the Shanghai World Expo.
After establishing operations in Guangzhou in 1994, Kowloon Dairy's customers and management set a demanding goal: one-click full traceability. With the help of SAP ERP and Reabam, the company connected the entire internal workflow, from farming, R&D, planning, procurement, and quality inspection through to warehousing, production, sales, and financial analysis. This not only ensured quality control across the full dairy supply chain but also created a refined, data-driven management platform.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
Full quality traceability lets us instantly access detailed data for every product. SAP ERP and Reabam are like Kowloon Dairy's nervous system, collecting and analyzing data in real time and playing an active role in business innovation and improving the consumer experience.
Implementation Outcomes
- Built an integrated SAP ERP + Reabam information management platform with real-time data synchronization, significantly boosting efficiency.
- Standardized management across R&D, planning, procurement, warehousing, production, sales and finance.
- Deployed a rapid self-service B2B platform enabling 2,000+ distributors to place orders independently with real-time data sync and high-performance logic processing.
- Launched a WeChat mini-store for consumers, creating a brand-to-consumer interaction platform that strengthens customer loyalty and brand competitiveness.
- Implemented flexible sales and pricing rules for multi-channel pricing, order execution, payment collection and settlement tracking.
- Used SAP HANA big-data analytics to rapidly extract actionable insights from massive sales networks and large data volumes for decision support.
- Established supply-chain quality traceability with access to raw-material, formula, production-batch, inventory and sales records. SAP ERP and Reabam collect and analyze operational data to support service improvement and channel management.
- Achieved omni-channel operations covering 5,000+ cafés and restaurants, 1,700+ distributors, 1,000+ supermarkets and convenience stores, plus online e-commerce and social commerce channels.
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