Kowloon Dairy维记牛奶
One-click full traceability and 2,000+ B2B distributors on SAP. Agile decisions powered by real-time data.
- Location
- China – Guangzhou & Hong Kong
- Industry
- Consumer Goods (Dairy / Agriculture)
- Products & Services
- Farming, dairy processing, distribution & retail
- Website
- www.kowloondairy.com
- Partner
- MTC
- Solution
- SAP Business One on HANA; Rebine Cloud
Who They Are
As an iconic Hong Kong dairy brand, Kowloon Dairy has served customers with premium, delicious milk and dairy products since its founding in 1940, building a history spanning over 77 years. The company is a modern dairy enterprise integrating farming, R&D, production, sales, and cold-chain logistics. Equipped with multiple automated European and American dairy production lines and packaging systems, a rigorous quality management and traceability framework, precise production processes, and a professional management and technical team, Kowloon Dairy earned the distinction of being the dairy supplier for both the Beijing Olympics and the Shanghai World Expo.
After establishing operations in Guangzhou in 1994, Kowloon Dairy's customers and management set a demanding goal: one-click full traceability. With the help of SAP ERP and Rebine Cloud, the company connected the entire internal workflow, from farming, R&D, planning, procurement, and quality inspection through to warehousing, production, sales, and financial analysis. This not only ensured quality control across the full dairy supply chain but also created a refined, data-driven management platform.
Products Deployed
Implementation partner: MTC
What This Upgrade Delivered
- Built an integrated SAP ERP + Rebine Cloud information management platform with real-time data synchronization, significantly boosting efficiency.
- Achieved end-to-end refined management spanning R&D, planning, procurement, warehousing, production, sales, and finance.
- Deployed a rapid self-service B2B platform enabling 2,000+ distributors to place orders independently with real-time data sync and high-performance logic processing.
- Launched a WeChat mini-store for consumers, creating a brand-to-consumer interaction platform that strengthens customer loyalty and brand competitiveness.
- Implemented flexible sales and pricing strategies, resolving complexities around multi-channel pricing, execution, payment collection, and end-to-end settlement tracking.
- Leveraged SAP HANA big-data analytics to rapidly extract actionable insights from massive sales networks and large data volumes for decision support.
- Enabled full supply-chain quality traceability with instant access to detailed product data covering raw materials, formulas, production batches, inventory, and sales. SAP ERP and Rebine Cloud now serve as Kowloon Dairy's nervous system, with real-time data collection and analysis that solves existing issues, elevates service quality, drives business innovation, and enhances the consumer experience.
- Achieved omni-channel operations covering 5,000+ cafés and restaurants, 1,700+ distributors, 1,000+ supermarkets and convenience stores, plus online e-commerce and social commerce channels.
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