DERAY Bakery
Real-time, transparent operations across 100+ SKUs. SAP ERP and Reabam give DERAY 100% data accuracy.
- Chinese name
- 德芮食品
- Location
- Shanghai, China
- Industry
- Food
- Products & Services
- Bakery
- Partner
- MTC
- Solution
- SAP Business One; Reabam
Company Profile
Founded in 2014, DERAY Bakery is an innovative frozen bakery finished-goods manufacturer. Unlike traditional bakeries, DERAY uses cold-chain capabilities to produce premium baked goods aligned with industry trends of health, quality, and efficiency, providing category supplements for chain-store brands. With over 100 SKUs and a daily production capacity of 100,000 units, the company meets diverse consumer demands. DERAY operates its own factory, warehouse, and cold-chain logistics division, with the main warehouse in Shanghai and distribution hubs covering major city clusters across China, including Beijing, Shenzhen, Guangzhou, Wuhan, and Chengdu. Currently, DERAY has launched online stores in Shanghai and other cities, enabling professional ordering and group purchasing of all bakery and light-meal products via mobile phones. Through MTC's retail cloud solution, the Reabam system, the company built its online store to make purchasing more convenient. DERAY chose SAP ERP to manage finance, production, sales, procurement, and inventory, building a transparent digital management platform that automates processes and drives more efficient management.
Business and Management Requirements
Management Requirements Before Implementation
- As the business expanded, DERAY Bakery needed a digital system to ease management pressure and improve operational efficiency.
- With a high volume of orders and tightly linked sales, logistics, and delivery processes, the company needed to reduce manual operations, lower error rates, and boost efficiency.
Implementation Goals
- The decision to choose SAP was swift: the management team wanted a leading digital management system to support business growth from the very beginning.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
The greatest value SAP ERP brings us is professionalism. We believe in the power of expertise, and we are grateful for the empowerment from MTC's professional team, which has made our processes more automated and our management more refined.
Implementation Outcomes
- SAP ERP was deployed to manage finance, production, sales, procurement, and inventory, building a transparent digital management platform.
- Unified cost accounting across 100+ SKUs with precision down to the unit, enabling real-time and convenient pricing while achieving effective cost control.
- Customized sales order and delivery note processes via Boyum for SAP enabled batch order generation, batch outbound delivery, and batch printing, reducing manual data entry time and boosting work efficiency.
- Effective separation of duties made internal management processes more rational and standardized.
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