Xinnong Technology新农科技
Building a Digital Management Platform with SAP ERP to Drive Digital Transformation and Create an Industry Ecosystem
- Location
- Shanghai, China
- Industry
- Agriculture & Livestock
- Products & Services
- Animal feed, pig farming
- Website
- www.xinnongfeed.com
- Partner
- MTC
- Solution
- SAP Business One on HANA
Who They Are
Shanghai Xinnong Technology Co., Ltd. was established in 1994 with headquarters in Songjiang District, Shanghai. Over more than 30 years of development, Xinnong has grown into a specialized group company integrating professional breeding, pig farming, breeding pig sales, creep feed R&D and production, and a complete food industry chain. Xinnong's premium feed products hold a leading market share among China's top feed enterprises in the high-end nursery pig feed segment. To meet the demands of rapid growth, Xinnong Technology partnered with MTC to build a digital management platform based on SAP, establishing a management strategy of "unified platform, unified data, unified rules, unified processes, unified templates" to enable centralized management across multiple factories and farms. Through this unified management platform, Xinnong Feed has achieved rapid business growth while building an industry ecosystem that benefits upstream and downstream partners.
Why They Needed This Upgrade
Implementation Goals
- Leverage the system for granular cost management to achieve cost reduction and efficiency gains.
- Integrate data from multiple factories and farms, connect business and financial data flows, and enable group-level management and decision-making.
- Support rapid future growth by replicating business models and management expertise across the industry ecosystem.
Products Deployed
Implementation partner: MTC
What the Client Says
MTC's agriculture and livestock solution not only meets Xinnong's current and future development needs, but also lays a solid foundation for strategic digital transformation, providing the core platform to power our next strategic milestones.
What This Upgrade Delivered
- Integrated SAP with Xinnong MES and Xinnong+ pig farming systems on unified master data, linking finance, procurement, sales planning, and production planning.
- Enabled multi-dimensional production-supply-sales analysis and detailed cost calculations, providing data-driven support for business decisions and enhancing group-level management capabilities.
- Auto-generated breeding pig asset cards, enabling digital biological asset management with automated capitalization and depreciation processing.
- Delivered one-click cost accounting for the farming segment, with cost items granular to each pig house and 15 cost categories tracked per day.
- Automated and standardized discount and rebate policies, improving operational efficiency and reducing labor costs.
- Integrated procurement with the weighbridge system and developed a quality inspection module to reduce human intervention and automate raw material inspection.
- Deeply integrated with the central control system for real-time post-production consumption visibility, automated cost accounting, and material inventory processing, improving inventory accuracy and material management standards.
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