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MTC · Industry Depth, Global Breadth
Agriculture & Food · Verified Case

Guangxi Shichao Pawang广西食巢扒王

Building a digital management platform that connects 150+ chain stores, headquarters, and processing plants for a fast-growing restaurant chain

Real customer case (published with client authorization)
Location
Nanning, Guangxi, China
Industry
Chain Restaurant Services
Products & Services
Chicken chop rice and other chop-style fast food
Website
www.shichaojipa.com
Partner
MTC
Solution
SAP Business One on HANA; Ruiben Cloud
90%+Enterprise operational efficiency improved by over 90%
150+Chain stores, headquarters, and processing plants connected together
① Background

Who They Are

By deploying SAP ERP + Ruiben Cloud, Shichao built a digital management platform integrating store marketing, operations management, central kitchen, warehousing and distribution, quality traceability, and accounting and analytics. Guangxi Nanning Shichao Pawang Restaurant Management Co., Ltd. was founded in 2006, specializing in chop-style fast food with a menu featuring chicken chops, pork chops, beef chops, and other chop rice dishes. Shichao Pawang incorporates internet-era thinking around equity, finance, crowdsourcing, and flexibility, building a complete enterprise system that achieves a fast-food operating model characterized by minimal oil fumes, no open flames, no chefs, simplicity, data-driven decisions, and intelligent operations. Over more than a decade, Shichao grew from a "mom-and-pop shop" into a restaurant "brand" with over 150 high-performing chain stores. Starting in 2015, Shichao established its "100 Cities, 10,000 Stores" strategic goal, but after about a year of execution, encountered the core challenges that define every chain enterprise's future: the dual challenge of "connecting" and "controlling."

③ Solution & Feedback

Products Deployed

SAP Business One on HANARuiben Cloud

Implementation partner: MTC

What the Client Says

The food service industry will inevitably evolve from experience-driven dining to science-driven dining, and then to data-driven dining. The deployment of SAP ERP, SAP HANA, and Ruiben Cloud store management system has built a digital management platform that empowers Shichao's future growth, truly 'connecting' our 150+ stores, headquarters, and processing plants at both the platform and operational levels.
Lin Zijin, Chairman, Guangxi Nanning Shichao Pawang Restaurant Management Co., Ltd.
④ Results & Value

What This Upgrade Delivered

  • Built a digital management platform integrating store marketing, operations, central kitchen, warehousing and distribution, quality traceability, and accounting, powered by SAP ERP, SAP HANA, and Ruiben Cloud.
  • Connected all business stages from delivery and in-store retail through ordering, procurement, processing, and distribution, achieving end-to-end finance-business integration and lifting overall operational efficiency by 90%.
  • Established a standardized, refined management system that was rapidly rolled out to all stores nationwide.
  • Automated real-time data collection freed headquarters finance and operations staff from low-value tasks, redirecting them to cost and profit analysis, category optimization, and supply chain coordination.
  • Achieved full ingredient and distribution traceability through the integrated ERP and Ruiben Cloud system.

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