Qingdao Fuoka Group青岛福冈集团
Bakery chain goes digital: amoeba management across 4 brands and 150+ stores
- Headquarters
- Qingdao, Shandong, China
- Industry
- Food & Bakery
- Products & Services
- Bakery Products
- Website
- www.qdxiaolei.cn
- Partner
- MTC
- Solution
- SAP Business One on HANA; Reben Cloud
Who They Are
Qingdao Fuoka Trading Co., Ltd., founded in 1997, operates several well-known food brands including "Xiaolei," "Lichi Bakery," and "CROISSANT." The company owns more than 80 branded chain stores and a state-of-the-art industrial park, making it a leader in Qingdao's food production industry. The "Xiaolei" brand specializes in Chinese and Western pastries supplemented by noodles, snacks, meat products, and frozen foods, encompassing seven product series with nearly 600 varieties. In 2006, Fuoka partnered with France's Lizi to create the "Lichi" brand, combining in-store experiential consumption with retail purchases to create a space for bakery culture experiences. In 2010, Fuoka Group independently invested in China's first experiential bakery industrial park, featuring production lines for mooncakes, rice dumplings, toast, and glutinous rice balls. In 2018, the group's Xiaolei brand bread became the exclusive bread supplier for the SCO Qingdao Summit.
Products Deployed
Implementation partner: MTC
What the Client Says
Digitalization is the inevitable path for future enterprise development — it means standardization, efficiency, and intelligence. More importantly, a transparent, rigorous, end-to-end food traceability system provides a powerful safeguard for food safety.
What This Upgrade Delivered
- Ran all processes, from procurement, production, and sales to supply chain, finance, and membership management, under a digitalized amoeba management model via SAP ERP and Reben Cloud.
- Transformed 4 brands and 150+ stores across multiple marketing channels with new-retail capabilities, achieving efficient S2B2C full-chain management and delivering millions in cost savings.
- Gained real-time visibility into performance metrics, costs, and target achievement for every brand and every store, with data granularity down to quality, sales volume, and profit per individual product.
- Designed dozens of promotional models using Reben Cloud and continuously launched business innovation initiatives.
- Digitalized membership management, store operations, intelligent ordering, and online-offline retail in a single integrated platform.
- Freed management staff from bookkeeping to focus on process optimization, operations, and strategic decisions.
More from This Industry
Jiu Zhen Nan Foods Co., Ltd.
F&B & RetailA century of tradition, digitally safeguarded: food safety traceability for Taiwan's iconic pastry brand
View case→A Shanghai Bakery & F&B Management Company
F&B & RetailIntegrated digital platform drives automation: winning the bakery efficiency race
View case→A Xiamen Central Kitchen Operator
F&B & RetailDigital transformation for central kitchen operations: precision management at scale
View case→Your industry can follow the same path
Tell us about your situation. It takes about 30 minutes to find the right path forward.
