Qingdao Fuoka Group
Bakery chain goes digital: amoeba management across 4 brands and 150+ stores
- Chinese name
- 青岛福冈集团
- Headquarters
- Qingdao, Shandong, China
- Industry
- Food & Bakery
- Products & Services
- Bakery Products
- Website
- www.qdxiaolei.cn
- Partner
- MTC
- Solution
- SAP Business One on HANA; Reabam
Company Profile
Qingdao Fuoka Trading Co., Ltd., founded in 1997, operates several well-known food brands including "Xiaolei," "Lichi Bakery," and "CROISSANT." The company owns over a hundred branded chain stores and a state-of-the-art industrial park, making it one of Qingdao's well-known food enterprises. The "Xiaolei" brand specializes in Chinese and Western pastries supplemented by noodles, snacks, meat products, and frozen foods, encompassing seven product series with nearly 600 varieties. In 2006, Fuoka partnered with France's Lizi to create the "Lichi" brand, combining in-store experiential consumption with retail purchases to create a space for bakery culture experiences. In 2010, Fuoka Group independently invested in an early experiential bakery industrial park, featuring production lines for mooncakes, rice dumplings, toast, and glutinous rice balls. In 2018, the group's Xiaolei brand bread became one of the designated bread suppliers for the SCO Qingdao Summit.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
Digitalization is the inevitable path for future enterprise development — it means standardization, efficiency, and intelligence. More importantly, a transparent, rigorous, end-to-end food traceability system provides a powerful safeguard for food safety.
Implementation Outcomes
- Ran all processes, from procurement, production, and sales to supply chain, finance, and membership management, under a digitalized amoeba management model via SAP ERP and Reabam.
- Transformed 4 brands and 150+ stores across multiple marketing channels with new-retail capabilities, achieving efficient S2B2C full-chain management and delivering millions in cost savings.
- Gained real-time visibility into performance metrics, costs, and target achievement for every brand and every store, with data granularity down to quality, sales volume, and profit per individual product.
- Designed dozens of promotional models using Reabam and continuously launched business innovation initiatives.
- Digitalized membership management, store operations, intelligent ordering, and online-offline retail in a single integrated platform.
- Freed management staff from bookkeeping to focus on process optimization, operations, and strategic decisions.
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