Baby New贝蓓牛
Unified omni-channel platform: experiential retail meets real-time operations
- Headquarters
- Quanzhou, China
- Industry
- Retail Chain (Maternity & Baby)
- Products & Services
- Maternity & Baby Products and Services
- Partner
- MTC; Ruiben
- Solution
- SAP Business One; Ruiben Cloud
Who They Are
Quanzhou Baby New Maternity & Baby Products Co., Ltd. ("Baby New") is a maternity and baby retail chain founded in 2007, currently operating 12 stores. Baby New primarily serves expectant mothers and children aged 0–6, offering quality-assured products and services including nutritional supplements, personal care, feeding accessories, baby clothing, maternity wear, undergarments, strollers/cribs, educational toys, and tens of thousands of other items from over 100 partner brands worldwide. Facing fierce competition from online maternity e-commerce, Baby New — as a traditional brick-and-mortar chain — needed to retain customers through premium products and exceptional service while embracing new retail transformation. The SAP ERP + Ruiben Cloud platform for maternity "New Retail" + refined operations management helped Baby New build an integrated information platform encompassing sales, services, e-commerce, operations, and finance — bridging online and offline channels to comprehensively elevate the customer experience.
Products Deployed
Implementation partner: MTC; Ruiben
What This Upgrade Delivered
- Integrated in-store sales, e-commerce, membership, marketing, procurement, inventory, and finance through SAP ERP and Ruiben Cloud, delivering omni-channel convergence with real-time data sharing.
- Replaced the legacy PC-based POS with the Ruiben Cloud mobile solution, giving associates mobile selling tools, smart integrated payments, interactive marketing, and multi-store management in one platform.
- Connected membership e-commerce, mobile sales assistant, smart POS, and store management to ERP seamlessly, improving operational efficiency and upgrading the in-store experiential service.
- Built a tiered maternity and baby membership program with spending-based benefits and dedicated one-on-one associate communication, boosting staff sales skills and customer satisfaction.
- Delivered multi-dimensional real-time reporting on key operational metrics, optimizing product categories, improving inventory turnover, and establishing a healthy profit model from financial and operational data.
More from This Industry
TAYOHYA
Consumer Goods & FMCGOmni-channel, real-time, transparent: finance and business fully integrated
View case→Fengkong Group
Consumer Goods & FMCG23-entity group, one platform: business-finance integration for a premium eco-tourism operator
View case→A Leading Cosmetics Company in Guangzhou
Consumer Goods & FMCGReal-time, transparent omni-channel management: finance and business fully integrated
View case→Your industry can follow the same path
Tell us about your situation. It takes about 30 minutes to find the right path forward.