Consumer Goods & FMCG · Verified Case

Baby New

Unified omni-channel platform: experiential retail meets real-time operations

Real customer case

Chinese name: 贝蓓牛
Headquarters: Quanzhou, China
Industry: Retail Chain (Maternity & Baby)
Products & Services: Maternity & Baby Products and Services
Partner: MTC; Reabam
Solution: SAP Business One; Reabam

70%+Enterprise operations and management efficiency improved

90%Financial and operational reporting update efficiency improved

10,000+SKU product structure and category optimization

① Client Background

Company Profile

Quanzhou Baby New Maternity & Baby Products Co., Ltd. ("Baby New") is a maternity and baby retail chain founded in 2007, currently operating 12 stores. Baby New primarily serves expectant mothers and children aged 0–6, offering quality-assured products and services including nutritional supplements, personal care, feeding accessories, baby clothing, maternity wear, undergarments, strollers/cribs, educational toys, and tens of thousands of other items from over 100 partner brands worldwide. Facing fierce competition from online maternity e-commerce, Baby New (a traditional brick-and-mortar chain) needed to retain customers through premium products and good service while embracing new retail transformation. The SAP ERP + Reabam platform for maternity "New Retail" and refined operations management helped Baby New build an integrated information platform covering sales, services, e-commerce, operations, and finance. It bridged online and offline channels and improved the customer experience.

③ Implemented Solution

Systems and Applications in Scope

SAP Business OneReabam

Implementation partner: MTC; Reabam

④ Project Outcomes

Implementation Outcomes

Integrated in-store sales, e-commerce, membership, marketing, procurement, inventory, and finance through SAP ERP and Reabam, delivering omni-channel convergence with real-time data sharing.
Replaced the legacy PC-based POS with the Reabam mobile solution, giving associates mobile selling tools, smart integrated payments, interactive marketing, and multi-store management in one platform.
Connected membership e-commerce, mobile sales assistant, smart POS, and store management directly to ERP, improving operational efficiency and upgrading the in-store experiential service.
Built a tiered maternity and baby membership program with spending-based benefits and dedicated one-on-one associate communication, boosting staff sales skills and customer satisfaction.
Delivered multi-dimensional real-time reporting on key operational metrics, optimizing product categories, improving inventory turnover, and establishing a healthy profit model from financial and operational data.
Meets China local tax and fiscal compliance, with online and offline multichannel sales and finance data connected