Niceyea Agriculture
SAP-based management for dragon fruit cultivation, from production planning and planting to packaging and sales
- Chinese name
- 佳年农业
- Headquarters
- Nanning, Guangxi, China
- Industry
- Modern Agriculture (Crop Cultivation)
- Products & Services
- Dragon Fruit Cultivation & Processing
- Website
- www.niceyea.com
- Partner
- MTC
- Solution
- SAP Business One on HANA
Company Profile
Guangxi Niceyea Agriculture Co., Ltd. was founded in 2012 in Nanning, Guangxi, and specializes in premium red-fleshed dragon fruit of the Taiwanese "Soft-Branch Big Red" variety. The company invested nearly 200 million yuan in a 3,000-mu standardized plantation that produces 12.56 million catties of fresh fruit annually. Its products are sold across 18 provinces, with annual output value exceeding 70 million yuan. As a cross-industry venture applying industrial management methods to agriculture, Niceyea needed a system that could support planning, field-level costing, quality traceability and sales analysis. The company selected MTC's SAP ERP-based cultivation industry solution to standardize these processes and provide management data across its 190-plus field plots.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
For us, SAP is more than just an application, and MTC is more than just a service provider. The greater value they bring to Niceyea lies in their guidance on agricultural production and operations management philosophy, laying a solid foundation for our future digital transformation. We are confident in building the Niceyea brand to be stronger, bigger, and more enduring, and becoming the leader in China's dragon fruit market.
Implementation Outcomes
- Built a dragon-fruit cultivation management platform on SAP HANA covering production planning, seedling, planting, harvesting, packaging and sales.
- Unified processes, data, and resources through an integrated digital platform covering materials, orders, planning, procurement, planting, inventory, quality, and financial management.
- Established a scientific, real-time costing and forecasting system, enabling multi-dimensional analysis across 190+ field plots, 5 production stages, and 5 sales channels at any time.
- Established bidirectional quality traceability between field, harvest, packaging and sales records to support food-safety control.
- Used SAP HANA big data analytics to give management real-time data for faster, more informed decisions.
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View caseThis case is published with the customer's authorization.
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