Niceyea Agriculture佳年农业

Guangxi Niceyea Agriculture Co., Ltd. was founded in 2012 in Nanning, Guangxi, specializing in premium red-fleshed dragon fruit of the Taiwanese "Soft-Branch Big Red" variety. The company invested nearly 200 million yuan to build a 3,000-mu standardized dragon fruit plantation, producing 12.56 million catties of fresh fruit annually. Its products are sold across 18 provinces with an output value exceeding 70 million yuan. Niceyea is a cross-industry venture with limited history in agricultural operations. Drawing on its parent group's years of industrial management experience, the company adopted an industrialized management approach, developing modern agriculture through the innovative model of "industrialized agricultural production" by introducing industrial thinking, management methods, organizational structures, and marketing strategies into farming. Given the management team's commitment to precision management, they needed a digital service team that truly understands agriculture and an appropriate platform to support their vision. They chose MTC's SAP ERP-based cultivation industry solution to address the challenges of cross-industry adaptation and deliver a sustainable digital transformation roadmap.