iQIYI TVGuo
SAP ERP implementation enabled the company to handle a 20x surge in daily sales, using accurate data for market insights
- Chinese name
- 爱奇艺电视果
- Headquarters
- Beijing, China
- Industry
- Media & Entertainment
- Products & Services
- Online Video & Hardware Streaming Devices
- Website
- www.tvguo.tv
- Partner
- MTC
- Solution
- SAP Business One
Company Profile
Beijing TVGuo Technology Co., Ltd., established in 2018, owns the TVGuo APP, a smart device connecting smartphones to televisions. Currently a subsidiary of iQIYI, its TVGuo product has undergone continuous upgrades and now holds a significant share of the smart set-top-box market. As the internet media industry exploded, iQIYI experienced a 20x surge in daily sales, but legacy information systems could not keep pace with the operational pressures of such rapid growth. MTC helped iQIYI deploy SAP ERP to replace the "manual + Excel spreadsheet" management model, delivering accurate, real-time data to support operations, connecting production, supply chain, and sales with integrated financial management. The precise data also supported better strategic business decisions.
Business and Management Requirements
Implementation Goals
- SAP is an internationally recognized ERP platform with advanced management philosophy and robust software design. Our team already had SAP experience, and after thorough evaluation, SAP ERP proved an ideal fit for our business model.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
The internet industry evolves rapidly, and a company's long-term strategy demands continuous support from technology and innovation. SAP is stable, powerful, and an excellent management tool for growing companies. MTC provided us with professional, actionable solutions. They feel less like a vendor and more like trusted advisors.
Implementation Outcomes
- Over 90% of management data reports are now live, saving each employee 0.5 hours per day.
- SAP standard templates plus MTC-developed custom reports eliminated manual bookkeeping, reducing monthly workload by 3 working days while significantly lowering closing error and duplication rates.
- Real-time visibility into sales data, accounts receivable, and overdue payments helps management accurately track market dynamics and consumer behavior for better decision-making.
- Integration between the transit-warehouse order management system and SAP enables real-time inventory awareness with serial-number traceability for each product's manufacturing and shipping information, improving management granularity.
- OA-to-SAP integration allows a single document entry in SAP to execute across both systems, eliminating substantial duplicate work.
Other Cases in This Industry
Alpha ESS
High-Tech & ElectronicsSAP S/4HANA Cloud unifies 80+ countries: one platform for global finance, supply chain, and after-sales
View caseMobvoi
High-Tech & ElectronicsSAP ERP + SAP HANA for rapid expansion: cross-entity, multi-currency finance across 10+ subsidiaries
View caseDatang Linktech
High-Tech & ElectronicsConnecting core business data through SAP ERP to create a closed-loop management system, building a leader in China's telecommunications industry
View caseThis case is published with the customer's authorization.
Discuss Your SAP Business One Project Requirements
Share your industry, current systems and management requirements. An MTC consultant will use the first discussion to confirm scope and next steps.