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High-Tech & Electronics · Verified Case

iQIYI TVGuo爱奇艺电视果

SAP ERP implementation enabled the company to handle a 20x surge in daily sales, leveraging accurate data for market insights

Real customer case (published with client authorization)
Headquarters
Beijing, China
Industry
Media & Entertainment
Products & Services
Online Video & Hardware Streaming Devices
Website
www.tvguo.tv
Partner
MTC
Solution
SAP Business One
30%Per-Capita Cost Reduction
① Background

Who They Are

Beijing TVGuo Technology Co., Ltd., established in 2018, owns the TVGuo APP, a smart device connecting smartphones to televisions. Currently a subsidiary of iQIYI, its TVGuo product has undergone continuous upgrades and now holds a significant share of the smart set-top-box market. As the internet media industry exploded, iQIYI experienced a 20x surge in daily sales, but legacy information systems could not keep pace with the operational pressures of such rapid growth. MTC helped iQIYI deploy SAP ERP to replace the "manual + Excel spreadsheet" management model, delivering accurate, real-time data to support operations, connecting production, supply chain, and sales with integrated financial management. The precise data also empowered better strategic business decisions.

③ Solution & Feedback

Products Deployed

SAP Business One

Implementation partner: MTC

What the Client Says

The internet industry evolves rapidly, and a company's long-term strategy demands continuous support from technology and innovation. SAP is stable, powerful, and an excellent management tool for growing companies. MTC provided us with professional, actionable solutions. They feel less like a vendor and more like trusted advisors.
Director of Business Management, Beijing TVGuo Technology Co., Ltd.
④ Results & Value

What This Upgrade Delivered

  • SAP is an internationally recognized ERP platform with advanced management philosophy and robust software design. Our team already had SAP experience, and after thorough evaluation, SAP ERP proved an ideal fit for our business model.
  • MTC has built a strong industry reputation through deep expertise, extensive experience, and quality after-sales support, giving us full confidence in their service.
  • Over 90% of management data reports are now live, saving each employee 0.5 hours per day.
  • SAP standard templates plus MTC-developed custom reports eliminated manual bookkeeping, reducing monthly workload by 3 working days while greatly lowering closing error and duplication rates.
  • Real-time visibility into sales data, accounts receivable, and overdue payments helps management accurately track market dynamics and consumer behavior for better decision-making.
  • Integration between the transit-warehouse order management system and SAP enables real-time inventory awareness with serial-number traceability for each product's manufacturing and shipping information, improving management granularity.
  • OA-to-SAP integration allows a single document entry in SAP to execute across both systems, eliminating substantial duplicate work.
  • 0.5 hours saved per employee per day on related tasks.

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