CTC Group正大康地集团
Amoeba management and production-sales coordination on SAP. Over 50% efficiency gain across the livestock group.
- Location
- Shenzhen, China
- Industry
- Agriculture & Livestock
- Products & Services
- Hog farming, animal feed, and animal health
- Website
- www.ctcgroup.cn
- Partner
- MTC
- Solution
- SAP Business One on HANA
Who They Are
CTC Group was founded in 1979 as a large-scale comprehensive livestock enterprise jointly invested by Thailand's Charoen Pokphand Group and America's Continental Grain Company. It was also the first wholly foreign-owned feed enterprise registered in the Shenzhen Special Economic Zone after China's reform and opening up, with registration number "Shen Foreign Investment Certificate No. {1981} 0001."
To date, CTC Group's business spans complete feed, premix feed, animal health, and livestock farming. The group has established 9 feed companies, 1 animal health company, and 4 livestock farming companies across Shenzhen, Shantou, Guangzhou, Zhuhai, Dongguan, Yangjiang, Qingyuan, Meizhou, and Kaifeng, maintaining steady and robust growth throughout.
MTC helped CTC Group implement digital and intelligent platform management across its three major business segments (hog farming, animal feed, and animal health) based on the SAP ERP system. At "forty without confusion," CTC Group leveraged the system to achieve granular digital management and Amoeba operations, driving production-sales coordination and headcount optimization while embedding digitalization into daily operations and management, building a highway for digital transformation.
Products Deployed
Implementation partner: MTC
What the Client Says
Digitalization and informatization present a great opportunity for Chinese enterprises to leapfrog their international counterparts. If a disruptive management model or innovation model is to emerge in the agriculture and livestock industry, it will inevitably be built on digitalization and informatization. This is an irreversible trend.
What This Upgrade Delivered
- Achieved highly efficient collaborative management and business processes, enabling headcount optimization. The marketing center now requires only 3 people to complete all sales support work.
- Business data flow improved operational capabilities across sales forecasting, procurement, production, and shipment statistics, with significantly improved data accuracy.
- Data standardization and full transparency elevated financial management to precision levels, with closing accurate to the penny.
- Implemented Amoeba management, enabling performance comparison from business division to business unit to individual level, with rankings by region and product category for clearer sales analysis and fairer compensation.
- Comprehensive customer data empowers sales to deliver more valuable services: monthly accounts payable statements, payment due date reminders, and reconciliation statements with purchase volume and product details. The mobile ordering system significantly improved customer satisfaction.
- Through production-sales coordination and granular digital management, all group-wide KPIs reached record levels. Accounts receivable reduction secured cash flow, production planning accuracy reached nearly 90%, shipping efficiency improved by over 50%, and minor product warehouse occupancy time decreased by 57%, with fresher products overall.
- A digitalization mindset took root and management awareness grew, enabling employees to focus on business and leadership to focus on decisions. Transitioned from monthly closing to daily closing.
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