CTC Group
Amoeba management and production-sales coordination on SAP. Over 50% efficiency gain across the livestock group.
- Chinese name
- 正大康地集团
- Location
- Shenzhen, China
- Industry
- Agriculture & Livestock
- Products & Services
- Hog farming, animal feed, and animal health
- Website
- www.ctcgroup.cn
- Partner
- MTC
- Solution
- SAP Business One on HANA, SAP Analytics Cloud, MTC Easy Farm
Company Profile
CTC Group was founded in 1979 as a large-scale comprehensive livestock enterprise jointly invested by Thailand's Charoen Pokphand Group and America's Continental Grain Company. It was also one of the early wholly foreign-owned feed enterprises registered in the Shenzhen Special Economic Zone after China's reform and opening up, with registration number "Shen Foreign Investment Certificate No. (1981) 0001."
To date, CTC Group's business spans complete feed, premix feed, animal health, and livestock farming. The group has established 9 feed companies, 1 animal health company, and 4 livestock farming companies across Shenzhen, Shantou, Guangzhou, Zhuhai, Dongguan, Yangjiang, Qingyuan, Meizhou, and Kaifeng, maintaining steady and robust growth throughout.
MTC helped CTC Group establish SAP ERP-based management across hog farming, animal feed, and animal health. The system supports granular operating data, Amoeba management, production-sales coordination, and organizational efficiency, making digital processes part of the group’s daily operations and management.
Systems and Applications in Scope
Implementation partner: MTC
Client Feedback
Digitalization and informatization present a great opportunity for Chinese enterprises to leapfrog their international counterparts. If a disruptive management model or innovation model is to emerge in the agriculture and livestock industry, it will inevitably be built on digitalization and informatization. This is an irreversible trend.
Implementation Outcomes
- Achieved highly efficient collaborative management and business processes, enabling headcount optimization. The marketing center now requires only 3 people to complete all sales support work.
- Business data flow improved operational capabilities across sales forecasting, procurement, production, and shipment statistics, with significantly improved data accuracy.
- Data standardization and full transparency made financial management more precise, with closing accurate to the penny.
- Implemented Amoeba management, enabling performance comparison from business division to business unit to individual level, with rankings by region and product category for clearer sales analysis and fairer compensation.
- Complete customer data helps sales deliver more valuable services: monthly accounts payable statements, payment due date reminders, and reconciliation statements with purchase volume and product details. The mobile ordering system significantly improved customer satisfaction.
- Through production-sales coordination and granular digital management, all group-wide KPIs reached record levels. Accounts receivable reduction secured cash flow, production planning accuracy reached nearly 90%, shipping efficiency improved by over 50%, and minor product warehouse occupancy time decreased by 57%, with fresher products overall.
- A digitalization mindset took root and management awareness grew, enabling employees to focus on business and leadership to focus on decisions. Transitioned from monthly closing to daily closing.
- Meets China local tax and fiscal compliance, with financial accounting accurate to the cent and data standardized and transparent
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View caseShenzhen Kingsino Technology Co., Ltd.
Modern AgricultureGroup-wide agri-livestock platform on SAP ERP and HANA. Monthly closing cut 57%, labor costs down 60%.
View caseThis case is published with the customer's authorization.
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